| Summary: | Collaboration between research and design is believed by many design
theorists to offer new originality, insight and specialist expertise for product
design. In practice, however, there exists a discrepancy between this ideal
and a reality of unreconcilable cultural and methodological differences.
This project has proven that the collaboration between research and design
fuels creativity. This study documents and discusses such a collaboration as
an example of practice with implications for educators, designers and
students. It identifies a new role with the appropriate knowledge and experience
to act as bridges within companies, facilitating the adoption of design
methodologies appropriate to changing priorities in the design industries.
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