A study on the business marketing department of Telekom Malaysia Berhad (Kuching Division) / Suhardi Sahari

Telekom Malaysia Bhd is a monopoly in providing telecommunication network. Ever since its privatization, it has undergone much changes especially in its—bit toward becoming a business culture. An apparent change can be seen through the formation of the Marketing Unit which comprises the Business Ma...

Full description

Bibliographic Details
Main Author: Sahari, Suhardi
Format: Thesis
Language:English
Published: 1992
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/31020/1/SUHARDI.pdf
_version_ 1825737296034398208
author Sahari, Suhardi
author_facet Sahari, Suhardi
author_sort Sahari, Suhardi
collection UITM
description Telekom Malaysia Bhd is a monopoly in providing telecommunication network. Ever since its privatization, it has undergone much changes especially in its—bit toward becoming a business culture. An apparent change can be seen through the formation of the Marketing Unit which comprises the Business Marketing Department and the Residential Marketing Department. This study which covers basically the Business Marketing Department of Telekom Malaysia Bhd, Kuching, Sarawak, is to look into the problems faced by the department. Two sets of questionnaires, were distributed to the business marketing staffs and the business customers respectively. Lacking of product knowledge and marketing ability is the major problems faced by the business marketing staffs. Shortage of manpower seemed to be the additional burden to the department. Therefore, with such situation, it is rather difficult for the department and Telekom Malaysia, Kuching as a whole to be a strong and effective marketing organization
first_indexed 2024-03-06T02:15:52Z
format Thesis
id oai:ir.uitm.edu.my:31020
institution Universiti Teknologi MARA
language English
last_indexed 2024-03-06T02:15:52Z
publishDate 1992
record_format dspace
spelling oai:ir.uitm.edu.my:310202020-06-10T07:36:17Z https://ir.uitm.edu.my/id/eprint/31020/ A study on the business marketing department of Telekom Malaysia Berhad (Kuching Division) / Suhardi Sahari Sahari, Suhardi Management. Industrial Management Marketing Telekom Malaysia Bhd is a monopoly in providing telecommunication network. Ever since its privatization, it has undergone much changes especially in its—bit toward becoming a business culture. An apparent change can be seen through the formation of the Marketing Unit which comprises the Business Marketing Department and the Residential Marketing Department. This study which covers basically the Business Marketing Department of Telekom Malaysia Bhd, Kuching, Sarawak, is to look into the problems faced by the department. Two sets of questionnaires, were distributed to the business marketing staffs and the business customers respectively. Lacking of product knowledge and marketing ability is the major problems faced by the business marketing staffs. Shortage of manpower seemed to be the additional burden to the department. Therefore, with such situation, it is rather difficult for the department and Telekom Malaysia, Kuching as a whole to be a strong and effective marketing organization 1992-05 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/31020/1/SUHARDI.pdf A study on the business marketing department of Telekom Malaysia Berhad (Kuching Division) / Suhardi Sahari. (1992) Diploma thesis, thesis, Universiti Teknologi MARA Shah Alam.
spellingShingle Management. Industrial Management
Marketing
Sahari, Suhardi
A study on the business marketing department of Telekom Malaysia Berhad (Kuching Division) / Suhardi Sahari
title A study on the business marketing department of Telekom Malaysia Berhad (Kuching Division) / Suhardi Sahari
title_full A study on the business marketing department of Telekom Malaysia Berhad (Kuching Division) / Suhardi Sahari
title_fullStr A study on the business marketing department of Telekom Malaysia Berhad (Kuching Division) / Suhardi Sahari
title_full_unstemmed A study on the business marketing department of Telekom Malaysia Berhad (Kuching Division) / Suhardi Sahari
title_short A study on the business marketing department of Telekom Malaysia Berhad (Kuching Division) / Suhardi Sahari
title_sort study on the business marketing department of telekom malaysia berhad kuching division suhardi sahari
topic Management. Industrial Management
Marketing
url https://ir.uitm.edu.my/id/eprint/31020/1/SUHARDI.pdf
work_keys_str_mv AT saharisuhardi astudyonthebusinessmarketingdepartmentoftelekommalaysiaberhadkuchingdivisionsuhardisahari
AT saharisuhardi studyonthebusinessmarketingdepartmentoftelekommalaysiaberhadkuchingdivisionsuhardisahari