Do you Facebook? Usage and applications of Facebook page among academic libraries in Malaysia / A. R. Riza Ayu and A. Abrizah
This paper explores usage and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users in this new milieu. The research...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/3127/1/K_A.R.%20RIZA%20AYU%20A-LIEP%20IM%2011.pdf |
| _version_ | 1796899448653086720 |
|---|---|
| author | A. R., Riza Ayu A., Abrizah |
| author_facet | A. R., Riza Ayu A., Abrizah |
| author_sort | A. R., Riza Ayu |
| collection | UITM |
| description | This paper explores usage and application of Facebook among Malaysian academic libraries in order to
provide academic libraries with ideas for best practices in using social networking sites to better profile
themselves and communicate effectively with their users in this new milieu. The research questions
guiding this study are as follows: (a) What are the extent and nature of institutional Facebook use by
Malaysian academic libraries?(b) What information that Malaysian academic libraries deliver through
Facebook page? This study employs content analysis to examine current uses of the library Facebook
page. A checkpoint was developed to analyze the libraries' usage and application of Facebook page. A
total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users.
However only 3 libraries are fully utilizing their Facebook page and they have been identified as —Sitters"
based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their
Facebook page for marketing and creating awareness of library services to their users.
Keywords: Facebook, Malaysia; Social Networking Sites (SNS); Web 2.0; Academic Libraries, Malaysia;
Library and information science (LIS, Malaysia. |
| first_indexed | 2024-03-06T01:21:10Z |
| format | Conference or Workshop Item |
| id | oai:ir.uitm.edu.my:3127 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:21:10Z |
| publishDate | 2011 |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:31272019-06-14T11:54:49Z https://ir.uitm.edu.my/id/eprint/3127/ Do you Facebook? Usage and applications of Facebook page among academic libraries in Malaysia / A. R. Riza Ayu and A. Abrizah A. R., Riza Ayu A., Abrizah Library Science. Information Science This paper explores usage and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users in this new milieu. The research questions guiding this study are as follows: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries?(b) What information that Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries' usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only 3 libraries are fully utilizing their Facebook page and they have been identified as —Sitters" based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users. Keywords: Facebook, Malaysia; Social Networking Sites (SNS); Web 2.0; Academic Libraries, Malaysia; Library and information science (LIS, Malaysia. 2011 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/3127/1/K_A.R.%20RIZA%20AYU%20A-LIEP%20IM%2011.pdf Do you Facebook? Usage and applications of Facebook page among academic libraries in Malaysia / A. R. Riza Ayu and A. Abrizah. (2011) In: Proceedings of the Asia-Pacific Conference On Library & Information Education & Practice 2011 (A-LIEP2011), 22-24 June 2011, Putrajaya, Malaysia. |
| spellingShingle | Library Science. Information Science A. R., Riza Ayu A., Abrizah Do you Facebook? Usage and applications of Facebook page among academic libraries in Malaysia / A. R. Riza Ayu and A. Abrizah |
| title | Do you Facebook? Usage and applications of Facebook page among academic libraries in Malaysia / A. R. Riza Ayu and A. Abrizah |
| title_full | Do you Facebook? Usage and applications of Facebook page among academic libraries in Malaysia / A. R. Riza Ayu and A. Abrizah |
| title_fullStr | Do you Facebook? Usage and applications of Facebook page among academic libraries in Malaysia / A. R. Riza Ayu and A. Abrizah |
| title_full_unstemmed | Do you Facebook? Usage and applications of Facebook page among academic libraries in Malaysia / A. R. Riza Ayu and A. Abrizah |
| title_short | Do you Facebook? Usage and applications of Facebook page among academic libraries in Malaysia / A. R. Riza Ayu and A. Abrizah |
| title_sort | do you facebook usage and applications of facebook page among academic libraries in malaysia a r riza ayu and a abrizah |
| topic | Library Science. Information Science |
| url | https://ir.uitm.edu.my/id/eprint/3127/1/K_A.R.%20RIZA%20AYU%20A-LIEP%20IM%2011.pdf |
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