Television advertisement effectiveness in food industry among centennials / Intan Syafinaz Mat Shafie... [et al.]
Television (TV) advertisements have become one of the most powerful marketing tools in attracting their audience to become potential customers. They are widely used among food industry locally and also internationally. This study is conducted to identify the factors that contribute to an effective T...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Negeri Sembilan
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/31350/1/31350.pdf |