The sports event’s quality towards attendance of tourists at sports event hosted at Northern Zone of Malaysia / Khor Poy Hua, Lim Khong Chiu and Radzliyana Radzuwan
Sports tourism is an essential part of world tourism and is trendy in Malaysia. Malaysia recorded about 25.83million tourist arrivals in 2018. Efficient delivery of hospitality services to the sports tourists will contribute to the multi-billion-dollar sports tourism business.In a competitive sports...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Negeri Sembilan
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/31377/1/31377.pdf |
| _version_ | 1825737363823788032 |
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| author | Khor, Poy Hua Lim, Khong Chiu Radzuwan, Radzliyana |
| author_facet | Khor, Poy Hua Lim, Khong Chiu Radzuwan, Radzliyana |
| author_sort | Khor, Poy Hua |
| collection | UITM |
| description | Sports tourism is an essential part of world tourism and is trendy in Malaysia. Malaysia recorded about 25.83million tourist arrivals in 2018. Efficient delivery of hospitality services to the sports tourists will contribute to the multi-billion-dollar sports tourism business.In a competitive sports tourism market, offering sporting event requires being deeply acknowledged with the reasons that attracts tourists’ choice of specific sporting event and the degree of satisfaction that these sports tourists perceived from the service provided. As so,thispresent study discusses on the sports event’s quality towards attendance of tourists at sports event hosted at northern zone of Malaysia. The objectives of this study are answered based on survey research conducted among 351 sports tourists at the sports event organized at northern zone of Malaysia. The study reveals that the intangible aspect of sports event’s quality highly affects tourists’ attendance at sports event hosted in Northern Zone of Malaysia, compared to the tangible aspect. Growing economy plays an important role in ensuring the quality of sports event. Findings reveal dissimilarities on perception of quality towards sports event between the gender groups, with the male tourists displaying higher sensitivity. Further study on sports events hosted in other region of Malaysia could contribute to development of quality sports events in promoting Malaysia as an international sports tourism destination. |
| first_indexed | 2024-03-06T02:16:54Z |
| format | Article |
| id | oai:ir.uitm.edu.my:31377 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:16:54Z |
| publishDate | 2019 |
| publisher | Universiti Teknologi MARA, Negeri Sembilan |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:313772020-06-19T03:36:39Z https://ir.uitm.edu.my/id/eprint/31377/ The sports event’s quality towards attendance of tourists at sports event hosted at Northern Zone of Malaysia / Khor Poy Hua, Lim Khong Chiu and Radzliyana Radzuwan joa Khor, Poy Hua Lim, Khong Chiu Radzuwan, Radzliyana Sports Sporting goods industry. Recreational equipment Sports tourism is an essential part of world tourism and is trendy in Malaysia. Malaysia recorded about 25.83million tourist arrivals in 2018. Efficient delivery of hospitality services to the sports tourists will contribute to the multi-billion-dollar sports tourism business.In a competitive sports tourism market, offering sporting event requires being deeply acknowledged with the reasons that attracts tourists’ choice of specific sporting event and the degree of satisfaction that these sports tourists perceived from the service provided. As so,thispresent study discusses on the sports event’s quality towards attendance of tourists at sports event hosted at northern zone of Malaysia. The objectives of this study are answered based on survey research conducted among 351 sports tourists at the sports event organized at northern zone of Malaysia. The study reveals that the intangible aspect of sports event’s quality highly affects tourists’ attendance at sports event hosted in Northern Zone of Malaysia, compared to the tangible aspect. Growing economy plays an important role in ensuring the quality of sports event. Findings reveal dissimilarities on perception of quality towards sports event between the gender groups, with the male tourists displaying higher sensitivity. Further study on sports events hosted in other region of Malaysia could contribute to development of quality sports events in promoting Malaysia as an international sports tourism destination. Universiti Teknologi MARA, Negeri Sembilan 2019 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/31377/1/31377.pdf The sports event’s quality towards attendance of tourists at sports event hosted at Northern Zone of Malaysia / Khor Poy Hua, Lim Khong Chiu and Radzliyana Radzuwan. (2019) Journal of Academia <https://ir.uitm.edu.my/view/publication/Journal_of_Academia/>, 7 (1). pp. 126-132. ISSN 2289-6368 https://nsembilan.uitm.edu.my/joacns/ |
| spellingShingle | Sports Sporting goods industry. Recreational equipment Khor, Poy Hua Lim, Khong Chiu Radzuwan, Radzliyana The sports event’s quality towards attendance of tourists at sports event hosted at Northern Zone of Malaysia / Khor Poy Hua, Lim Khong Chiu and Radzliyana Radzuwan |
| title | The sports event’s quality towards attendance of tourists at sports event hosted at Northern Zone of Malaysia / Khor Poy Hua, Lim Khong Chiu and Radzliyana Radzuwan |
| title_full | The sports event’s quality towards attendance of tourists at sports event hosted at Northern Zone of Malaysia / Khor Poy Hua, Lim Khong Chiu and Radzliyana Radzuwan |
| title_fullStr | The sports event’s quality towards attendance of tourists at sports event hosted at Northern Zone of Malaysia / Khor Poy Hua, Lim Khong Chiu and Radzliyana Radzuwan |
| title_full_unstemmed | The sports event’s quality towards attendance of tourists at sports event hosted at Northern Zone of Malaysia / Khor Poy Hua, Lim Khong Chiu and Radzliyana Radzuwan |
| title_short | The sports event’s quality towards attendance of tourists at sports event hosted at Northern Zone of Malaysia / Khor Poy Hua, Lim Khong Chiu and Radzliyana Radzuwan |
| title_sort | sports event s quality towards attendance of tourists at sports event hosted at northern zone of malaysia khor poy hua lim khong chiu and radzliyana radzuwan |
| topic | Sports Sporting goods industry. Recreational equipment |
| url | https://ir.uitm.edu.my/id/eprint/31377/1/31377.pdf |
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