The effect of attitudes, subjective norms and perceived security and privacy on the use of SMS banking among bank customers in Johor / Nur Nabila Husna Zanal Abdin
SMS banking has been introduced and implemented in Malaysia since 2006. However, the justification on customer's intention towards the usage of SMS banking is still unknown. This study is conduct with several variables which are attitudes, subjective norms and perceived security and privacy tha...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2019
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/31411/1/PPb_NUR%20NABILA%20HUSNA%20ZANAL%20ABDIN%20BM%20J%2019_5.pdf |