Factors that satisfy the Takaful product customers among Melaka Residence / Mohd Farhat Aziz

Currently, Takaful industry is increasing a little bit compared to the previous years. Takaful company are always deal with customer and need to maintain their management in order to fulfil customer satisfaction in Takaful. The purpose of this study is to measure the customer satisfaction of Takaftl...

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Bibliographic Details
Main Author: Aziz, Mohd Farhat
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/31580/1/PPb_MOHD%20FARHAT%20AZIZ%20BM%20J%2019_5.pdf
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author Aziz, Mohd Farhat
author_facet Aziz, Mohd Farhat
author_sort Aziz, Mohd Farhat
collection UITM
description Currently, Takaful industry is increasing a little bit compared to the previous years. Takaful company are always deal with customer and need to maintain their management in order to fulfil customer satisfaction in Takaful. The purpose of this study is to measure the customer satisfaction of Takaftll products and services. The dependent variable is customer satisfaction. While the independent variables are religiosity, services quality, product innovation, distributive fairness and price contribution. This study surveyed 200 customer who have any plan of Takaful products and services in Malaysia and specific in are Melaka town. In this study we used primary data which the questionnaire will distribute in the form of Google Doc through Whatsapp or Facebook or share in the group. We also distribute by hand among the any Takaful customers. In the research methodology, the descriptive analysis, reliability and validity test and regression analysis will be conducted using SPSS 22 package. From the result, we found that religiosity, service quality and fairness distribution are significant.
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spelling oai:ir.uitm.edu.my:315802020-07-02T09:45:51Z https://ir.uitm.edu.my/id/eprint/31580/ Factors that satisfy the Takaful product customers among Melaka Residence / Mohd Farhat Aziz Aziz, Mohd Farhat Insurance Currently, Takaful industry is increasing a little bit compared to the previous years. Takaful company are always deal with customer and need to maintain their management in order to fulfil customer satisfaction in Takaful. The purpose of this study is to measure the customer satisfaction of Takaftll products and services. The dependent variable is customer satisfaction. While the independent variables are religiosity, services quality, product innovation, distributive fairness and price contribution. This study surveyed 200 customer who have any plan of Takaful products and services in Malaysia and specific in are Melaka town. In this study we used primary data which the questionnaire will distribute in the form of Google Doc through Whatsapp or Facebook or share in the group. We also distribute by hand among the any Takaful customers. In the research methodology, the descriptive analysis, reliability and validity test and regression analysis will be conducted using SPSS 22 package. From the result, we found that religiosity, service quality and fairness distribution are significant. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/31580/1/PPb_MOHD%20FARHAT%20AZIZ%20BM%20J%2019_5.pdf Factors that satisfy the Takaful product customers among Melaka Residence / Mohd Farhat Aziz. (2019) [Student Project] (Submitted)
spellingShingle Insurance
Aziz, Mohd Farhat
Factors that satisfy the Takaful product customers among Melaka Residence / Mohd Farhat Aziz
title Factors that satisfy the Takaful product customers among Melaka Residence / Mohd Farhat Aziz
title_full Factors that satisfy the Takaful product customers among Melaka Residence / Mohd Farhat Aziz
title_fullStr Factors that satisfy the Takaful product customers among Melaka Residence / Mohd Farhat Aziz
title_full_unstemmed Factors that satisfy the Takaful product customers among Melaka Residence / Mohd Farhat Aziz
title_short Factors that satisfy the Takaful product customers among Melaka Residence / Mohd Farhat Aziz
title_sort factors that satisfy the takaful product customers among melaka residence mohd farhat aziz
topic Insurance
url https://ir.uitm.edu.my/id/eprint/31580/1/PPb_MOHD%20FARHAT%20AZIZ%20BM%20J%2019_5.pdf
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