Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar

The purpose of this study is to find shoppers’ preferences towards shopping mall that study Plaza Kotaraya and the respondent are the shoppers of Plaza Kotaraya itself. The problem that Plaza Kotaraya faces is the decreasing number of shoppers patronizing the shopping mall. The objectives of this re...

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Main Author: Syed Jaffar, Syed Khamarrulariffin
Format: Student Project
Language:English
Published: 2010
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/31623/1/31623.pdf
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author Syed Jaffar, Syed Khamarrulariffin
author_facet Syed Jaffar, Syed Khamarrulariffin
author_sort Syed Jaffar, Syed Khamarrulariffin
collection UITM
description The purpose of this study is to find shoppers’ preferences towards shopping mall that study Plaza Kotaraya and the respondent are the shoppers of Plaza Kotaraya itself. The problem that Plaza Kotaraya faces is the decreasing number of shoppers patronizing the shopping mall. The objectives of this research are to identify the level of shoppers’ preferences towards Plaza Kotaraya, to rank the most dominant factors of shoppers’ preferences towards shopping mall and lastly to give recommendation to increase the number of shoppers to Plaza Kotaraya. For the research methodology, researcher used Exploratory and Descriptive Research in conducted this research study. The populations in this study are the shoppers of Plaza Kotaraya. Convenience Sampling is used as sampling technique. The number of respondent is 50 respondents. In this study, primary data is used to collect data using survey data collection method, which is questionnaire and mall intercept interviews. Data collected will analyze using Statistical Package for the Social Science (SPSS) for Windows. The methods will use Reliability Test and Frequency Distribution Analysis. For Reliability Test, Cronbach’s Alpha will use to measure the consistency reliability of data. Frequency Distribution Analysis will use to find frequency of respondents’ profile which it describes the frequency characteristics of the respondents. The finding for identifying the level of shoppers’ preferences towards Plaza Kotaraya is 3.64. For the result to rank the most dominant factors of shoppers’ preferences towards Plaza Kotaraya, entertainment is the factors that most affecting the shoppers’ preferences towards shopping mall.
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spelling oai:ir.uitm.edu.my:316232020-09-17T03:44:09Z https://ir.uitm.edu.my/id/eprint/31623/ Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar Syed Jaffar, Syed Khamarrulariffin Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Shopping centers. Shopping malls The purpose of this study is to find shoppers’ preferences towards shopping mall that study Plaza Kotaraya and the respondent are the shoppers of Plaza Kotaraya itself. The problem that Plaza Kotaraya faces is the decreasing number of shoppers patronizing the shopping mall. The objectives of this research are to identify the level of shoppers’ preferences towards Plaza Kotaraya, to rank the most dominant factors of shoppers’ preferences towards shopping mall and lastly to give recommendation to increase the number of shoppers to Plaza Kotaraya. For the research methodology, researcher used Exploratory and Descriptive Research in conducted this research study. The populations in this study are the shoppers of Plaza Kotaraya. Convenience Sampling is used as sampling technique. The number of respondent is 50 respondents. In this study, primary data is used to collect data using survey data collection method, which is questionnaire and mall intercept interviews. Data collected will analyze using Statistical Package for the Social Science (SPSS) for Windows. The methods will use Reliability Test and Frequency Distribution Analysis. For Reliability Test, Cronbach’s Alpha will use to measure the consistency reliability of data. Frequency Distribution Analysis will use to find frequency of respondents’ profile which it describes the frequency characteristics of the respondents. The finding for identifying the level of shoppers’ preferences towards Plaza Kotaraya is 3.64. For the result to rank the most dominant factors of shoppers’ preferences towards Plaza Kotaraya, entertainment is the factors that most affecting the shoppers’ preferences towards shopping mall. 2010 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/31623/1/31623.pdf Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar. (2010) [Student Project] <http://terminalib.uitm.edu.my/31623.pdf> (Unpublished)
spellingShingle Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Shopping centers. Shopping malls
Syed Jaffar, Syed Khamarrulariffin
Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar
title Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar
title_full Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar
title_fullStr Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar
title_full_unstemmed Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar
title_short Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar
title_sort shopper s preferences towards shopping mall a study at plaza kotaraya syed khamarrulariffin syed jaffar
topic Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Shopping centers. Shopping malls
url https://ir.uitm.edu.my/id/eprint/31623/1/31623.pdf
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