Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar

The purpose of this study is to find shoppers’ preferences towards shopping mall that study Plaza Kotaraya and the respondent are the shoppers of Plaza Kotaraya itself. The problem that Plaza Kotaraya faces is the decreasing number of shoppers patronizing the shopping mall. The objectives of this re...

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Egile nagusia: Syed Jaffar, Syed Khamarrulariffin
Formatua: Student Project
Hizkuntza:English
Argitaratua: 2010
Gaiak:
Sarrera elektronikoa:https://ir.uitm.edu.my/id/eprint/31623/1/31623.pdf

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