Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar
The purpose of this study is to find shoppers’ preferences towards shopping mall that study Plaza Kotaraya and the respondent are the shoppers of Plaza Kotaraya itself. The problem that Plaza Kotaraya faces is the decreasing number of shoppers patronizing the shopping mall. The objectives of this re...
Main Author: | Syed Jaffar, Syed Khamarrulariffin |
---|---|
Format: | Student Project |
Language: | English |
Published: |
2010
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/31623/1/31623.pdf |
Similar Items
-
Marketing mix strategy that influences customer purchase intention in Melaka Mall Shopping Complex / Nik Nor Shafini Che Hassan
by: Che Hassan, Nik Nor Shafini
Published: (2009) -
To investigate the significance of marketing mix (7P’s) that influences the consumer selection of shopping centers in Melaka Tengah / Stephanie Unyang George and Suliza Lambu
by: George, Stephanie Unyang, et al.
Published: (2014) -
Future potential of Plaza Angsana / Julaiyha Nasir
by: Nasir, Julaiyha
Published: (2005) -
Consumer attitude toward shopping malls : a study on consumer activities inside shopping malls and consumer shopping orientations
by: Karumanan, Malathi
Published: (2000) -
Customer retention in MPH Bookstore Great Eastern Mall outlet / Wan Shazana Abd Aziz
by: Abd Aziz, Wan Shazana
Published: (2010)