| Summary: | Character is the most important aspect in the essential feature of cultural industry in animation and digital contents, it is a vital aspect feature in visualizing narrative story, and so is made to create new value. These characters have miscellaneous types such as human form, animal form, inanimate object form, and monster. In instances, the implication of emphasizing an inanimate object or animal as a character which likely to have the ability in talking and behave like human instead of human is a process called anthropomorphism. Anthropomorphism is an immense and vast topic to study and unfortunately most of us confuse with anthropomorphism to “personification”. I, therefore conduct this research in order to gain a better explanations and a further knowledge regarding anthropomorphism and to emphasize on the use of anthropomorphic character in my short animated film project. The main purpose of this research is to study what is anthropomorphism and how it is being emphasizes in animation field. This research is conducted via textual analysis method by reading material such as books, magazines, internet, journals, and articles that are related to the research’s topic.
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