The influence of food packaging elements in consumer food purchase decision / Zulfaiq Nazarudin
Previous study shows that, packaging is not only for protecting the products but can be more advanced in marketing world such as being a vehicle for communication of the products, medium of advertising and also branding the products for competition in the markets. It becomes increasingly important b...
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| Format: | Student Project |
| Language: | English |
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2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/31874/1/31874.pdf |