Factors influencing purchase intention towards luxury counterfeit products – a case study of lecturers and degree students in UiTM Arau, Perlis / Muhammad Aiman Iz’aan Mohd Lee
The purpose of this study is to determine whether denial of responsibility, denial of injury, denial of victim and appeal to higher loyalties are the variables that influence purchase intention towards luxury counterfeit products. The population used in this study were the lecturers and degree stude...
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| Format: | Student Project |
| Language: | English |
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Universiti Teknologi Mara Perlis
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32260/1/32260.pdf |