A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor
The research examines the direct effects of brand image, price, trust, and value on consumers' purchase intentions. Thus, it gives effect to some institutional and the organization regarding to the purchase intention the customers. Researcher has use questionnaire as the instruments to collect...
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| Format: | Student Project |
| Language: | English |
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Universiti Teknologi Mara Perlis
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32270/1/32270.pdf |