Social influence and eco-label factors towards purchase intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.]
Consumers today are more aware of environmental issues. This rise in ecologically conscious consumer behavior sometimes known as green consumers has seen an incease in many studies on the nature of green consumers in different markets. This study examines the attitude-behavior relationship that inte...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Selangor
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32271/1/AJ_NOR%20HASHIMA%20HASHIM%20JEEIR%20B%2018.pdf |
| _version_ | 1825737539406790656 |
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| author | Hashim, Nor Hashima Yahya, Wan Kalthom Abu Bakar, Saridan Asrul, Siti Aisyah |
| author_facet | Hashim, Nor Hashima Yahya, Wan Kalthom Abu Bakar, Saridan Asrul, Siti Aisyah |
| author_sort | Hashim, Nor Hashima |
| collection | UITM |
| description | Consumers today are more aware of environmental issues. This rise in ecologically conscious consumer behavior sometimes known as green consumers has seen an incease in many studies on the nature of green consumers in different markets. This study examines the attitude-behavior relationship that integrates two factors, namely: social influence and knowledge of eco-labels to examine their influence in the intention to purchase green home electronic products.The green home electronic products for this study are air conditioner, television and refrigerator. Using convenience sampling, 251 self-administered questionnaires were acquired from the consumers. The result indicates that social influence and eco label are significant influencers on green purchase intention of home electronic products. The results of this study will support marketers to have an all-inclusive marketing plan and promotional approaches to attract consumers to participate in buying green product. Implication for marketers is further discussed. |
| first_indexed | 2024-03-06T02:19:40Z |
| format | Article |
| id | oai:ir.uitm.edu.my:32271 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:19:40Z |
| publishDate | 2018 |
| publisher | Universiti Teknologi MARA Selangor |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:322712020-07-15T03:40:40Z https://ir.uitm.edu.my/id/eprint/32271/ Social influence and eco-label factors towards purchase intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.] jeeir Hashim, Nor Hashima Yahya, Wan Kalthom Abu Bakar, Saridan Asrul, Siti Aisyah Environmental aspects. Green marketing Malaysia Marketing Consumers today are more aware of environmental issues. This rise in ecologically conscious consumer behavior sometimes known as green consumers has seen an incease in many studies on the nature of green consumers in different markets. This study examines the attitude-behavior relationship that integrates two factors, namely: social influence and knowledge of eco-labels to examine their influence in the intention to purchase green home electronic products.The green home electronic products for this study are air conditioner, television and refrigerator. Using convenience sampling, 251 self-administered questionnaires were acquired from the consumers. The result indicates that social influence and eco label are significant influencers on green purchase intention of home electronic products. The results of this study will support marketers to have an all-inclusive marketing plan and promotional approaches to attract consumers to participate in buying green product. Implication for marketers is further discussed. Universiti Teknologi MARA Selangor 2018-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/32271/1/AJ_NOR%20HASHIMA%20HASHIM%20JEEIR%20B%2018.pdf Social influence and eco-label factors towards purchase intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.]. (2018) Journal of Emerging Economies and Islamic Research <https://ir.uitm.edu.my/view/publication/Journal_of_Emerging_Economies_and_Islamic_Research/>, 6 (3). pp. 1-9. ISSN 2289 - 2559 http://www.jeeir.com/v2/index.php/40-current/2018/vol-6-no-3-2018/267-social-influence-and-eco-label-factors-towards-purchase-intention-of-home-products-a-pls-approach |
| spellingShingle | Environmental aspects. Green marketing Malaysia Marketing Hashim, Nor Hashima Yahya, Wan Kalthom Abu Bakar, Saridan Asrul, Siti Aisyah Social influence and eco-label factors towards purchase intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.] |
| title | Social influence and eco-label factors towards purchase
intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.] |
| title_full | Social influence and eco-label factors towards purchase
intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.] |
| title_fullStr | Social influence and eco-label factors towards purchase
intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.] |
| title_full_unstemmed | Social influence and eco-label factors towards purchase
intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.] |
| title_short | Social influence and eco-label factors towards purchase
intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.] |
| title_sort | social influence and eco label factors towards purchase intention of home products a pls approach nor hashima hashim et al |
| topic | Environmental aspects. Green marketing Malaysia Marketing |
| url | https://ir.uitm.edu.my/id/eprint/32271/1/AJ_NOR%20HASHIMA%20HASHIM%20JEEIR%20B%2018.pdf |
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