Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim.
The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using conv...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA Selangor
2019
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/32280/1/AJ_NURUL%20SYUHADA%20MOHD%20YUNUS%20JEEIR%20B%2019.pdf |