Local heritage food as a significant factor in Malaysia gastronomy tourism / Hafizan Mat Som, Nani Masnida Nordin and Amzari Jihadi Ghazali.
Food has been recognized as an effective promotional and positioning tool for a destination. Similarly, with the increasing interest in local cuisine, more destinations are focusing on food as their core tourism product. For example, France, Italy, and Thailand have been known for their cuisine. The...
Main Authors: | Mat Som, Hafizan, Nordin, Nani Masnida, Ghazali, Amzari Jihadi |
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Format: | Article |
Language: | English |
Published: |
Universiti Teknologi Mara Selangor
2019
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/32314/1/32314.pdf |
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