Strategic Management : Kellogg Company / Aida Kartina Mohd Abd.Karim and Noorul Husna Burhannudin
Corporate Social Responsibility (CSR) can be defined as a concept that organizations, especially the corporations, have an obligation to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all aspects of their operations. This obligation is see...
Main Authors: | , |
---|---|
Format: | Entrepreneurship Project |
Language: | English |
Published: |
2007
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/32551/1/32551.pdf |
_version_ | 1825737590698934272 |
---|---|
author | Mohd Abd.Karim, Aida Kartina Burhannudin, Noorul Husna |
author_facet | Mohd Abd.Karim, Aida Kartina Burhannudin, Noorul Husna |
author_sort | Mohd Abd.Karim, Aida Kartina |
collection | UITM |
description | Corporate Social Responsibility (CSR) can be defined as a concept that organizations, especially the corporations, have an obligation to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all aspects of their operations. This obligation is seen to extend beyond their statutory obligation to comply with legislation. Other definition by the World Business Council for Sustainable Development states that "Corporate social responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large." This holistic approach to business regards organizations as (for example) being full partners in their communities, rather than seeing them more narrowly as being primarily in business to make profits and serve the needs of their shareholders |
first_indexed | 2024-03-06T02:20:32Z |
format | Entrepreneurship Project |
id | oai:ir.uitm.edu.my:32551 |
institution | Universiti Teknologi MARA |
language | English |
last_indexed | 2024-03-06T02:20:32Z |
publishDate | 2007 |
record_format | dspace |
spelling | oai:ir.uitm.edu.my:325512020-08-03T03:30:28Z https://ir.uitm.edu.my/id/eprint/32551/ Strategic Management : Kellogg Company / Aida Kartina Mohd Abd.Karim and Noorul Husna Burhannudin Mohd Abd.Karim, Aida Kartina Burhannudin, Noorul Husna Management. Industrial Management Planning. Business planning. Strategic planning Corporate Social Responsibility (CSR) can be defined as a concept that organizations, especially the corporations, have an obligation to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all aspects of their operations. This obligation is seen to extend beyond their statutory obligation to comply with legislation. Other definition by the World Business Council for Sustainable Development states that "Corporate social responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large." This holistic approach to business regards organizations as (for example) being full partners in their communities, rather than seeing them more narrowly as being primarily in business to make profits and serve the needs of their shareholders 2007-04-03 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/32551/1/32551.pdf Strategic Management : Kellogg Company / Aida Kartina Mohd Abd.Karim and Noorul Husna Burhannudin. (2007) [Entrepreneurship Project] (Unpublished) |
spellingShingle | Management. Industrial Management Planning. Business planning. Strategic planning Mohd Abd.Karim, Aida Kartina Burhannudin, Noorul Husna Strategic Management : Kellogg Company / Aida Kartina Mohd Abd.Karim and Noorul Husna Burhannudin |
title | Strategic Management : Kellogg Company / Aida Kartina Mohd Abd.Karim and Noorul Husna Burhannudin |
title_full | Strategic Management : Kellogg Company / Aida Kartina Mohd Abd.Karim and Noorul Husna Burhannudin |
title_fullStr | Strategic Management : Kellogg Company / Aida Kartina Mohd Abd.Karim and Noorul Husna Burhannudin |
title_full_unstemmed | Strategic Management : Kellogg Company / Aida Kartina Mohd Abd.Karim and Noorul Husna Burhannudin |
title_short | Strategic Management : Kellogg Company / Aida Kartina Mohd Abd.Karim and Noorul Husna Burhannudin |
title_sort | strategic management kellogg company aida kartina mohd abd karim and noorul husna burhannudin |
topic | Management. Industrial Management Planning. Business planning. Strategic planning |
url | https://ir.uitm.edu.my/id/eprint/32551/1/32551.pdf |
work_keys_str_mv | AT mohdabdkarimaidakartina strategicmanagementkelloggcompanyaidakartinamohdabdkarimandnoorulhusnaburhannudin AT burhannudinnoorulhusna strategicmanagementkelloggcompanyaidakartinamohdabdkarimandnoorulhusnaburhannudin |