Global business discourse – reflections from a cultural nomad / Jonathan A.J. Wilson.
The purpose of this paper is to document and disseminate the full experiences of the author following a series of events hosted by UiTM MARA, Shah Alam, Selangor; and attending World Halal Week, Kuala Lumpur, in Malaysia; during the first week of April 2013. The paper shares the content and key find...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi Mara Selangor
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32765/1/32765.pdf |
| _version_ | 1825737630945378304 |
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| author | Wilson, Jonathan A.J. |
| author_facet | Wilson, Jonathan A.J. |
| author_sort | Wilson, Jonathan A.J. |
| collection | UITM |
| description | The purpose of this paper is to document and disseminate the full experiences of the author following a series of events hosted by UiTM MARA, Shah Alam, Selangor; and attending World Halal Week, Kuala Lumpur, in Malaysia; during the first week of April 2013. The paper shares the content and key findings presented at these events, which took the form of a workshop, guest lecture, keynote, and panel session; and is supported by further reflective narratives, analogies and allegories. The underpinning methodological approach has been termed an ‘Eagle Eye Gestalt’, which presents an innovative approach to antipostivist phenomenological analysis, rooted in Consumer Culture Theory (CCT). The key arguments presented are that global business discourse, for both practitioners and academics, necessitate the championing and implementation of 21st century Culture, Branding, and Transformational Leadership strategically. Furthermore, consideration should be given to nurturing an environment, which is conducive to facilitating inspiration, social interactions, and networking opportunities – all with an intended purpose dictated by business imperatives. |
| first_indexed | 2024-03-06T02:21:09Z |
| format | Article |
| id | oai:ir.uitm.edu.my:32765 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:21:09Z |
| publishDate | 2013 |
| publisher | Universiti Teknologi Mara Selangor |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:327652020-07-23T09:11:19Z https://ir.uitm.edu.my/id/eprint/32765/ Global business discourse – reflections from a cultural nomad / Jonathan A.J. Wilson. jeeir Wilson, Jonathan A.J. HD Industries. Land use. Labor Management. Industrial Management Social responsibility of business. Social entrepreneurship The purpose of this paper is to document and disseminate the full experiences of the author following a series of events hosted by UiTM MARA, Shah Alam, Selangor; and attending World Halal Week, Kuala Lumpur, in Malaysia; during the first week of April 2013. The paper shares the content and key findings presented at these events, which took the form of a workshop, guest lecture, keynote, and panel session; and is supported by further reflective narratives, analogies and allegories. The underpinning methodological approach has been termed an ‘Eagle Eye Gestalt’, which presents an innovative approach to antipostivist phenomenological analysis, rooted in Consumer Culture Theory (CCT). The key arguments presented are that global business discourse, for both practitioners and academics, necessitate the championing and implementation of 21st century Culture, Branding, and Transformational Leadership strategically. Furthermore, consideration should be given to nurturing an environment, which is conducive to facilitating inspiration, social interactions, and networking opportunities – all with an intended purpose dictated by business imperatives. Universiti Teknologi Mara Selangor 2013-05 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/32765/1/32765.pdf Global business discourse – reflections from a cultural nomad / Jonathan A.J. Wilson. (2013) Journal of Emerging Economies and Islamic Research <https://ir.uitm.edu.my/view/publication/Journal_of_Emerging_Economies_and_Islamic_Research/>, 1 (2). pp. 1-29. ISSN 2289 – 2559 http://www.jeeir.com/v2/index.php/15-vol-1-no-2-2013/40-jonathan-a-j-wilson |
| spellingShingle | HD Industries. Land use. Labor Management. Industrial Management Social responsibility of business. Social entrepreneurship Wilson, Jonathan A.J. Global business discourse – reflections from a cultural nomad / Jonathan A.J. Wilson. |
| title | Global business discourse – reflections from a cultural nomad / Jonathan A.J. Wilson. |
| title_full | Global business discourse – reflections from a cultural nomad / Jonathan A.J. Wilson. |
| title_fullStr | Global business discourse – reflections from a cultural nomad / Jonathan A.J. Wilson. |
| title_full_unstemmed | Global business discourse – reflections from a cultural nomad / Jonathan A.J. Wilson. |
| title_short | Global business discourse – reflections from a cultural nomad / Jonathan A.J. Wilson. |
| title_sort | global business discourse reflections from a cultural nomad jonathan a j wilson |
| topic | HD Industries. Land use. Labor Management. Industrial Management Social responsibility of business. Social entrepreneurship |
| url | https://ir.uitm.edu.my/id/eprint/32765/1/32765.pdf |
| work_keys_str_mv | AT wilsonjonathanaj globalbusinessdiscoursereflectionsfromaculturalnomadjonathanajwilson |