Linking ‘Halal’ friendly hotel attributes and customer satisfaction : the islamic tourism sector / Lennora Putit ... [et al.]
An increasing demand for Islamic tourism has driven the concept of a ‘Halal’ (or permissible) friendly hotel into another level of business insight within the consumers’ travel market. The concept via its unique value proposition has rapidly become very attractive not only to Muslim tourists, but al...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Selangor
2016
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/32804/1/32804.pdf |
| _version_ | 1825737638532874240 |
|---|---|
| author | Putit, Lennora Muda, Mazzini Mahmood, Ainul Nadzirah Ahmad Taufek, Nor Zafirah Wahib, Norhayati |
| author_facet | Putit, Lennora Muda, Mazzini Mahmood, Ainul Nadzirah Ahmad Taufek, Nor Zafirah Wahib, Norhayati |
| author_sort | Putit, Lennora |
| collection | UITM |
| description | An increasing demand for Islamic tourism has driven the concept of a ‘Halal’ (or permissible) friendly hotel into another level of business insight within the consumers’ travel market. The concept via its unique value proposition has rapidly become very attractive not only to Muslim tourists, but also to non-Muslim tourists globally. This study aims to examine the relationship linking ‘Halal’ friendly hotel attributes and customer satisfaction. Using purposive sampling, a total of 410 survey questionnaires were distributed to targeted respondents with only 323 usable feedbacks and used for data analysis. Regression results revealed that four main “Halal-friendly hotel” attributes have significant relationships with customer satisfaction. These include prayer facilities, Halal food, Islamic dress code and general Islamic morality. Of these four attributes, prayer facilities proved to have the most significant impact on customer satisfaction. Findings and managerial implications were further discussed in this article. |
| first_indexed | 2024-03-06T02:21:16Z |
| format | Article |
| id | oai:ir.uitm.edu.my:32804 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:21:16Z |
| publishDate | 2016 |
| publisher | Universiti Teknologi Mara Selangor |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:328042020-07-27T09:20:34Z https://ir.uitm.edu.my/id/eprint/32804/ Linking ‘Halal’ friendly hotel attributes and customer satisfaction : the islamic tourism sector / Lennora Putit ... [et al.] jeeir Putit, Lennora Muda, Mazzini Mahmood, Ainul Nadzirah Ahmad Taufek, Nor Zafirah Wahib, Norhayati Travel. Voyages and travels (General) Travel and state. Tourism An increasing demand for Islamic tourism has driven the concept of a ‘Halal’ (or permissible) friendly hotel into another level of business insight within the consumers’ travel market. The concept via its unique value proposition has rapidly become very attractive not only to Muslim tourists, but also to non-Muslim tourists globally. This study aims to examine the relationship linking ‘Halal’ friendly hotel attributes and customer satisfaction. Using purposive sampling, a total of 410 survey questionnaires were distributed to targeted respondents with only 323 usable feedbacks and used for data analysis. Regression results revealed that four main “Halal-friendly hotel” attributes have significant relationships with customer satisfaction. These include prayer facilities, Halal food, Islamic dress code and general Islamic morality. Of these four attributes, prayer facilities proved to have the most significant impact on customer satisfaction. Findings and managerial implications were further discussed in this article. Universiti Teknologi Mara Selangor 2016-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/32804/1/32804.pdf Linking ‘Halal’ friendly hotel attributes and customer satisfaction : the islamic tourism sector / Lennora Putit ... [et al.]. (2016) Journal of Emerging Economies and Islamic Research <https://ir.uitm.edu.my/view/publication/Journal_of_Emerging_Economies_and_Islamic_Research/>, 4 (4). pp. 1-11. ISSN 2289 – 2559 http://www.jeeir.com/v2/index.php/31-current/2016/vol-4-no-4-2016/141-linking-halal-friendly-hotel-attributes-customer-satisfaction |
| spellingShingle | Travel. Voyages and travels (General) Travel and state. Tourism Putit, Lennora Muda, Mazzini Mahmood, Ainul Nadzirah Ahmad Taufek, Nor Zafirah Wahib, Norhayati Linking ‘Halal’ friendly hotel attributes and customer satisfaction : the islamic tourism sector / Lennora Putit ... [et al.] |
| title | Linking ‘Halal’ friendly hotel attributes and customer
satisfaction : the islamic tourism sector / Lennora Putit ... [et al.] |
| title_full | Linking ‘Halal’ friendly hotel attributes and customer
satisfaction : the islamic tourism sector / Lennora Putit ... [et al.] |
| title_fullStr | Linking ‘Halal’ friendly hotel attributes and customer
satisfaction : the islamic tourism sector / Lennora Putit ... [et al.] |
| title_full_unstemmed | Linking ‘Halal’ friendly hotel attributes and customer
satisfaction : the islamic tourism sector / Lennora Putit ... [et al.] |
| title_short | Linking ‘Halal’ friendly hotel attributes and customer
satisfaction : the islamic tourism sector / Lennora Putit ... [et al.] |
| title_sort | linking halal friendly hotel attributes and customer satisfaction the islamic tourism sector lennora putit et al |
| topic | Travel. Voyages and travels (General) Travel and state. Tourism |
| url | https://ir.uitm.edu.my/id/eprint/32804/1/32804.pdf |
| work_keys_str_mv | AT putitlennora linkinghalalfriendlyhotelattributesandcustomersatisfactiontheislamictourismsectorlennoraputitetal AT mudamazzini linkinghalalfriendlyhotelattributesandcustomersatisfactiontheislamictourismsectorlennoraputitetal AT mahmoodainulnadzirah linkinghalalfriendlyhotelattributesandcustomersatisfactiontheislamictourismsectorlennoraputitetal AT ahmadtaufeknorzafirah linkinghalalfriendlyhotelattributesandcustomersatisfactiontheislamictourismsectorlennoraputitetal AT wahibnorhayati linkinghalalfriendlyhotelattributesandcustomersatisfactiontheislamictourismsectorlennoraputitetal |