Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar
The research tries to examine factors that can influence the brand awareness towards Malaysian National News Agency (BERNAMA), a case study in Wangsa Maju, Kuala Lumpur. The first factor that researcher try to find is advertising. Nowadays, advertising plays a high role especially to create the bran...
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| Format: | Thesis |
| Language: | English |
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2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32940/1/32940.pdf |