E-commerce consumer transaction: implementation of a 'trustmark' system in Malaysia / Nur Adila Omar, Siti Zubaidah Jemadi and Wan Nurul Hanini Wan Ahmad Shukry
Building consumer confidence is one of the important issues to promote electronic commerce and online shopping. RM 1.8 billion has been spent by Malaysian on online business in 2010 and 7 out of 10 Malaysian agreed if the level of security in online shopping is higher, the number will increase as su...
| Auteurs principaux: | , , |
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| Format: | Thèse |
| Langue: | English |
| Publié: |
2011
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| Sujets: | |
| Accès en ligne: | https://ir.uitm.edu.my/id/eprint/32980/1/32980.pdf |