Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.
Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economics growth and logistic system in Malaysia.SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor producer and supplier. However,adaption of cu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi Mara Selangor
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/33012/1/33012.pdf |
| _version_ | 1825737678875787264 |
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| author | Mohamad Shah, Muhamad Fairos Wahab, Samsudin Tahir, Mohd Subri |
| author_facet | Mohamad Shah, Muhamad Fairos Wahab, Samsudin Tahir, Mohd Subri |
| author_sort | Mohamad Shah, Muhamad Fairos |
| collection | UITM |
| description | Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economics growth and logistic system in Malaysia.SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor producer and supplier. However,adaption of customer relationship in Malaysian SMEs has not been broadly explored. C-SRMP model for
logistic service present the combination of financial strategy, location strategy, business process strategy, and technology strategy. Further study has important managerial implications as the findings will enable management of SMEs to understand progressive and highly varied C-SRMP practices and contextual factors
that contribute to the SRMP as well as effective, efficient and innovative implementation. |
| first_indexed | 2024-03-06T02:21:52Z |
| format | Article |
| id | oai:ir.uitm.edu.my:33012 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:21:52Z |
| publishDate | 2016 |
| publisher | Universiti Teknologi Mara Selangor |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:330122020-08-05T09:19:42Z https://ir.uitm.edu.my/id/eprint/33012/ Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir. abrij Mohamad Shah, Muhamad Fairos Wahab, Samsudin Tahir, Mohd Subri Small business. Medium-sized business Malaysia Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economics growth and logistic system in Malaysia.SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor producer and supplier. However,adaption of customer relationship in Malaysian SMEs has not been broadly explored. C-SRMP model for logistic service present the combination of financial strategy, location strategy, business process strategy, and technology strategy. Further study has important managerial implications as the findings will enable management of SMEs to understand progressive and highly varied C-SRMP practices and contextual factors that contribute to the SRMP as well as effective, efficient and innovative implementation. Universiti Teknologi Mara Selangor 2016-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/33012/1/33012.pdf Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir. (2016) Advances in Business Research International Journal <https://ir.uitm.edu.my/view/publication/Advances_in_Business_Research_International_Journal/>, 2 (2). pp. 1-10. ISSN 2462-1838 https://abrij.uitm.edu.my/images/document/vol2no2/p17Fairos.pdf |
| spellingShingle | Small business. Medium-sized business Malaysia Mohamad Shah, Muhamad Fairos Wahab, Samsudin Tahir, Mohd Subri Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir. |
| title | Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir. |
| title_full | Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir. |
| title_fullStr | Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir. |
| title_full_unstemmed | Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir. |
| title_short | Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir. |
| title_sort | customer supplier relationship management performance model for smes the integration of financial and technology strategy muhamad fairos mohamad shah samsudin wahab and mohd subri tahir |
| topic | Small business. Medium-sized business Malaysia |
| url | https://ir.uitm.edu.my/id/eprint/33012/1/33012.pdf |
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