Interrelations between service quality, customer satisfaction, and purchase intention in fast food restaurants : A study on generation Y in Kuala Lumpur Malaysia / Atikah Saifuddin
In any business, the service quality and customer satisfaction are the two most important key marketing strategies for competitive differentiation and customer retention. An understanding of this issue will help business to become more successful. Due to the competition in the business, customer sat...
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| Format: | Thesis |
| Language: | English |
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2012
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| Online Access: | https://ir.uitm.edu.my/id/eprint/33065/1/33065.pdf |