Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]
Recently , halal issues have been brought to the attention of Malay Muslim consumers. Some of them trust halal logo and some of them do not. Consumer action in purchasing a product is depends on their school of thought and the role of religiosity. Extrinsic religious people mostly trust halal logo i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Kedah
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/33140/1/AJ_WAIDA%20IRANI%20MOHD%20FAUZI%20VOA%20K%2019.pdf |