Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi
Today, the issue of halal not only revolves in the food industry. Muslims also considering the halal notion even when they intent to purchase even cosmetic products. In response to this, the main objective of this study is to investigate the consumer intention in purchasing halal cosmetic products....
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Kedah
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/33169/1/AJ_MUNIRAH%20KHAMARUDIN%20VOA%20K%2019.pdf |
| _version_ | 1796903580618194944 |
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| author | Khamarudin, Munirah Mohd Fauzi, Waida Irani |
| author_facet | Khamarudin, Munirah Mohd Fauzi, Waida Irani |
| author_sort | Khamarudin, Munirah |
| collection | UITM |
| description | Today, the issue of halal not only revolves in the food industry. Muslims also considering the halal notion even when they intent to purchase even cosmetic products. In response to this, the main objective of this study is to investigate the consumer intention in purchasing halal cosmetic products. In attempting to achieve this, there are four factors which can influence the intention to purchase halal cosmetic products namely attitudes, subjective norms, perceived behavioral control and brand awareness. The hypotheses are developed based on the previous studies and finally, a conceptual model of the study is proposed. In so doing, this paper expect to contribute to achieving a better understanding of what are the most factors influencing consumers intention to purchase the halal cosmetic products |
| first_indexed | 2024-03-06T02:22:19Z |
| format | Article |
| id | oai:ir.uitm.edu.my:33169 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:22:19Z |
| publishDate | 2019 |
| publisher | Universiti Teknologi MARA, Kedah |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:331692021-01-14T17:09:26Z https://ir.uitm.edu.my/id/eprint/33169/ Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi voa Khamarudin, Munirah Mohd Fauzi, Waida Irani Social aspects. Social marketing Marketing Market segmentation. Target marketing Today, the issue of halal not only revolves in the food industry. Muslims also considering the halal notion even when they intent to purchase even cosmetic products. In response to this, the main objective of this study is to investigate the consumer intention in purchasing halal cosmetic products. In attempting to achieve this, there are four factors which can influence the intention to purchase halal cosmetic products namely attitudes, subjective norms, perceived behavioral control and brand awareness. The hypotheses are developed based on the previous studies and finally, a conceptual model of the study is proposed. In so doing, this paper expect to contribute to achieving a better understanding of what are the most factors influencing consumers intention to purchase the halal cosmetic products Universiti Teknologi MARA, Kedah 2019 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/33169/1/AJ_MUNIRAH%20KHAMARUDIN%20VOA%20K%2019.pdf Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi. (2019) Voice of Academia (VOA) <https://ir.uitm.edu.my/view/publication/Voice_of_Academia_=28VOA=29/>, 15 (2). pp. 69-73. ISSN 2682-7840 https://voa.uitm.edu.my/ |
| spellingShingle | Social aspects. Social marketing Marketing Market segmentation. Target marketing Khamarudin, Munirah Mohd Fauzi, Waida Irani Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi |
| title | Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi |
| title_full | Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi |
| title_fullStr | Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi |
| title_full_unstemmed | Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi |
| title_short | Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi |
| title_sort | examining factors influencing malaysian consumer purchase intention in halal cosmetic products a conceptual framework munirah khamarudin and waida irani mohd fauzi |
| topic | Social aspects. Social marketing Marketing Market segmentation. Target marketing |
| url | https://ir.uitm.edu.my/id/eprint/33169/1/AJ_MUNIRAH%20KHAMARUDIN%20VOA%20K%2019.pdf |
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