Young voters: trends and preferences in the new political landscape / Nazni Noordin...[et al.]

The 12th General Election in March 2008 had changed Malaysia’s political landscape in significant ways. A series of unexpected events happened and for the first time in history, the ruling party, Barisan Nasional (BN) failed to obtain the two third majority votes. This ‘political tsunami’ had influe...

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Detalhes bibliográficos
Principais autores: Noordin, Nazni, Mohamed Sawal, Mohd Zool Hilmie, Zakaria, Zaherawati, Hussin, Zaliha, Shaharudin, Mohd Rizaimy, Ishak, Hadzli, Ibrahim, Syazliyati
Formato: Conference or Workshop Item
Idioma:English
Publicado em: 2010
Assuntos:
Acesso em linha:https://ir.uitm.edu.my/id/eprint/33442/1/33442.pdf
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author Noordin, Nazni
Mohamed Sawal, Mohd Zool Hilmie
Zakaria, Zaherawati
Hussin, Zaliha
Shaharudin, Mohd Rizaimy
Ishak, Hadzli
Ibrahim, Syazliyati
author_facet Noordin, Nazni
Mohamed Sawal, Mohd Zool Hilmie
Zakaria, Zaherawati
Hussin, Zaliha
Shaharudin, Mohd Rizaimy
Ishak, Hadzli
Ibrahim, Syazliyati
author_sort Noordin, Nazni
collection UITM
description The 12th General Election in March 2008 had changed Malaysia’s political landscape in significant ways. A series of unexpected events happened and for the first time in history, the ruling party, Barisan Nasional (BN) failed to obtain the two third majority votes. This ‘political tsunami’ had influenced people from various backgrounds especially those in the political parties to probe further into the reasons behind the changes. After a series of ‘post mortem’ and discussions, political leaders now began to realise about the importance of moving out from their ‘comfort zone’ and responding immediately to the signals from the public. By ignoring people’s voice particularly the young voters who made up more than forty percent of the total voters, political parties were digging their own graves. Thus, this paper was written in order to identify young voters’ trends and preferences in choosing their candidates to represent them in the new political landscape. The findings of this research showed that young voters preferred to choose candidates based on their profile, images and personal characteristics, visions and missions as well educational backgrounds. Most importantly, the candidates must also be ‘clean’ in all aspects. Hopefully, the findings will provide political parties better understanding of the young voters’ needs and wants in order to ensure their parties’ survival since this group of voters is the deciding factor of the future Malaysian political landscape.
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spelling oai:ir.uitm.edu.my:334422020-08-13T09:00:42Z https://ir.uitm.edu.my/id/eprint/33442/ Young voters: trends and preferences in the new political landscape / Nazni Noordin...[et al.] Noordin, Nazni Mohamed Sawal, Mohd Zool Hilmie Zakaria, Zaherawati Hussin, Zaliha Shaharudin, Mohd Rizaimy Ishak, Hadzli Ibrahim, Syazliyati Elections. Electoral systems. Voting Malaysia The 12th General Election in March 2008 had changed Malaysia’s political landscape in significant ways. A series of unexpected events happened and for the first time in history, the ruling party, Barisan Nasional (BN) failed to obtain the two third majority votes. This ‘political tsunami’ had influenced people from various backgrounds especially those in the political parties to probe further into the reasons behind the changes. After a series of ‘post mortem’ and discussions, political leaders now began to realise about the importance of moving out from their ‘comfort zone’ and responding immediately to the signals from the public. By ignoring people’s voice particularly the young voters who made up more than forty percent of the total voters, political parties were digging their own graves. Thus, this paper was written in order to identify young voters’ trends and preferences in choosing their candidates to represent them in the new political landscape. The findings of this research showed that young voters preferred to choose candidates based on their profile, images and personal characteristics, visions and missions as well educational backgrounds. Most importantly, the candidates must also be ‘clean’ in all aspects. Hopefully, the findings will provide political parties better understanding of the young voters’ needs and wants in order to ensure their parties’ survival since this group of voters is the deciding factor of the future Malaysian political landscape. 2010 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/33442/1/33442.pdf Young voters: trends and preferences in the new political landscape / Nazni Noordin...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.
spellingShingle Elections. Electoral systems. Voting
Malaysia
Noordin, Nazni
Mohamed Sawal, Mohd Zool Hilmie
Zakaria, Zaherawati
Hussin, Zaliha
Shaharudin, Mohd Rizaimy
Ishak, Hadzli
Ibrahim, Syazliyati
Young voters: trends and preferences in the new political landscape / Nazni Noordin...[et al.]
title Young voters: trends and preferences in the new political landscape / Nazni Noordin...[et al.]
title_full Young voters: trends and preferences in the new political landscape / Nazni Noordin...[et al.]
title_fullStr Young voters: trends and preferences in the new political landscape / Nazni Noordin...[et al.]
title_full_unstemmed Young voters: trends and preferences in the new political landscape / Nazni Noordin...[et al.]
title_short Young voters: trends and preferences in the new political landscape / Nazni Noordin...[et al.]
title_sort young voters trends and preferences in the new political landscape nazni noordin et al
topic Elections. Electoral systems. Voting
Malaysia
url https://ir.uitm.edu.my/id/eprint/33442/1/33442.pdf
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