Influential factors of impulsive buying through electronic payment card among working individuals / Muhamad Azrul A Zahari
The purpose of this research is to determine the factors which could influence working individuals towards impulsive buying through electronic payment card. The sample comprised 100 of working individuals who works in the Alor Setar were collected by using simple random sampling. This study embraces...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/33678/1/33678.pdf |