Determinants of customer intention towards personal financing Aslah Tawarruq: A case study at Bank Rakyat in Pasir Mas / Nur Farah Syifaa’ Che Mainudin

The aim of this study is to examine the factors that influence customer intention towards personal financing Aslah Tawarruq at Bank Rakyat Pasir Mas. There are three factors that have been studied. The factors consist of corporate image, pricing, and attitude. In collecting the data, a researcher wa...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Che Mainudin, Nur Farah Syifaa’
التنسيق: Student Project
اللغة:English
منشور في: 2014
الموضوعات:
الوصول للمادة أونلاين:https://ir.uitm.edu.my/id/eprint/33973/1/33973.pdf

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