Determinants of customer intention towards personal financing Aslah Tawarruq: A case study at Bank Rakyat in Pasir Mas / Nur Farah Syifaa’ Che Mainudin
The aim of this study is to examine the factors that influence customer intention towards personal financing Aslah Tawarruq at Bank Rakyat Pasir Mas. There are three factors that have been studied. The factors consist of corporate image, pricing, and attitude. In collecting the data, a researcher wa...
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| Format: | Student Project |
| Language: | English |
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2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/33973/1/33973.pdf |