The factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu Kelantan / Mat Zulazwan Abdul Malik
The purpose of this study is to identify the the factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu, Kelantan. There are there factors that being studied, which were: price offered, customer services and network quality. For data collection, the res...
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| Format: | Monograph |
| Language: | English |
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Universiti Teknologi MARA Cawangan Kelantan
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/33992/1/33992.pdf |