A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.]

The study is done by the researchers on A Study on Factors that Affecting the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study of Student Affairs Division Uitm Kedah. Satisfaction is defined as a person’s feeling of pleasure or disappointment resulting from comparing a pr...

Full description

Bibliographic Details
Main Authors: Mahadi, Mohamad Noor Faiez, Ibnu, Md Ilyas Syahmi, Abdul Rahim, Nazihah, Rosdi, Rabi’atul ‘Adawiyah, Mazlan, Muzdalifah
Format: Conference or Workshop Item
Language:English
Published: 2010
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/34006/1/34006.pdf
_version_ 1825737867936137216
author Mahadi, Mohamad Noor Faiez
Ibnu, Md Ilyas Syahmi
Abdul Rahim, Nazihah
Rosdi, Rabi’atul ‘Adawiyah
Mazlan, Muzdalifah
author_facet Mahadi, Mohamad Noor Faiez
Ibnu, Md Ilyas Syahmi
Abdul Rahim, Nazihah
Rosdi, Rabi’atul ‘Adawiyah
Mazlan, Muzdalifah
author_sort Mahadi, Mohamad Noor Faiez
collection UITM
description The study is done by the researchers on A Study on Factors that Affecting the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study of Student Affairs Division Uitm Kedah. Satisfaction is defined as a person’s feeling of pleasure or disappointment resulting from comparing a product perceived performance or outcome in relation to his or her expectations (Kotler, 2000). The researchers state one variable in term of staff behaviour. In this research, the researchers want to know the satisfaction that is shown by the customer with their attitude after the employee serves them. It means that the researchers want to investigate how the staff’s behaviour can influence customer satisfaction. The researchers used UiTM Kedah students as the respondent in order to know the satisfaction by using questionnaire method.
first_indexed 2024-03-06T02:24:43Z
format Conference or Workshop Item
id oai:ir.uitm.edu.my:34006
institution Universiti Teknologi MARA
language English
last_indexed 2024-03-06T02:24:43Z
publishDate 2010
record_format dspace
spelling oai:ir.uitm.edu.my:340062020-09-28T04:46:56Z https://ir.uitm.edu.my/id/eprint/34006/ A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.] Mahadi, Mohamad Noor Faiez Ibnu, Md Ilyas Syahmi Abdul Rahim, Nazihah Rosdi, Rabi’atul ‘Adawiyah Mazlan, Muzdalifah Consumer satisfaction Customer services. Customer relations The study is done by the researchers on A Study on Factors that Affecting the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study of Student Affairs Division Uitm Kedah. Satisfaction is defined as a person’s feeling of pleasure or disappointment resulting from comparing a product perceived performance or outcome in relation to his or her expectations (Kotler, 2000). The researchers state one variable in term of staff behaviour. In this research, the researchers want to know the satisfaction that is shown by the customer with their attitude after the employee serves them. It means that the researchers want to investigate how the staff’s behaviour can influence customer satisfaction. The researchers used UiTM Kedah students as the respondent in order to know the satisfaction by using questionnaire method. 2010 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/34006/1/34006.pdf A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.]. (2010) In: ReCAMSS 2010, UiTM Cawangan Kedah.
spellingShingle Consumer satisfaction
Customer services. Customer relations
Mahadi, Mohamad Noor Faiez
Ibnu, Md Ilyas Syahmi
Abdul Rahim, Nazihah
Rosdi, Rabi’atul ‘Adawiyah
Mazlan, Muzdalifah
A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.]
title A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.]
title_full A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.]
title_fullStr A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.]
title_full_unstemmed A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.]
title_short A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.]
title_sort study of the factors that affect the effectiveness of counter service towards customer satisfaction a case study of student affairs division uitm kedah mohamad noor faiez mahadi et al
topic Consumer satisfaction
Customer services. Customer relations
url https://ir.uitm.edu.my/id/eprint/34006/1/34006.pdf
work_keys_str_mv AT mahadimohamadnoorfaiez astudyofthefactorsthataffecttheeffectivenessofcounterservicetowardscustomersatisfactionacasestudyofstudentaffairsdivisionuitmkedahmohamadnoorfaiezmahadietal
AT ibnumdilyassyahmi astudyofthefactorsthataffecttheeffectivenessofcounterservicetowardscustomersatisfactionacasestudyofstudentaffairsdivisionuitmkedahmohamadnoorfaiezmahadietal
AT abdulrahimnazihah astudyofthefactorsthataffecttheeffectivenessofcounterservicetowardscustomersatisfactionacasestudyofstudentaffairsdivisionuitmkedahmohamadnoorfaiezmahadietal
AT rosdirabiatuladawiyah astudyofthefactorsthataffecttheeffectivenessofcounterservicetowardscustomersatisfactionacasestudyofstudentaffairsdivisionuitmkedahmohamadnoorfaiezmahadietal
AT mazlanmuzdalifah astudyofthefactorsthataffecttheeffectivenessofcounterservicetowardscustomersatisfactionacasestudyofstudentaffairsdivisionuitmkedahmohamadnoorfaiezmahadietal
AT mahadimohamadnoorfaiez studyofthefactorsthataffecttheeffectivenessofcounterservicetowardscustomersatisfactionacasestudyofstudentaffairsdivisionuitmkedahmohamadnoorfaiezmahadietal
AT ibnumdilyassyahmi studyofthefactorsthataffecttheeffectivenessofcounterservicetowardscustomersatisfactionacasestudyofstudentaffairsdivisionuitmkedahmohamadnoorfaiezmahadietal
AT abdulrahimnazihah studyofthefactorsthataffecttheeffectivenessofcounterservicetowardscustomersatisfactionacasestudyofstudentaffairsdivisionuitmkedahmohamadnoorfaiezmahadietal
AT rosdirabiatuladawiyah studyofthefactorsthataffecttheeffectivenessofcounterservicetowardscustomersatisfactionacasestudyofstudentaffairsdivisionuitmkedahmohamadnoorfaiezmahadietal
AT mazlanmuzdalifah studyofthefactorsthataffecttheeffectivenessofcounterservicetowardscustomersatisfactionacasestudyofstudentaffairsdivisionuitmkedahmohamadnoorfaiezmahadietal