Influences of visitors motivation on decision making: A case study on Petrosains Discovery Centre / Noor Suziera Shakri
The effective of the tourism marketing is impossible without an understanding of the tourist’s motivation. Motivation plays a very important role in the process of decision making of travelling for marketing reasons as well as in the process of formation of partnership with other area. The purpose o...
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| Format: | Monograph |
| Language: | English |
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Bachelor of Science (Hons) Statistics
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/34246/1/34246.pdf |