Factors that influence customer loyalty in fast food restaurants / Nur Mary Farisha Muhamad Narawi and Nur Syafiqah Hadi Rusdi
Purpose - This paper aims to determine the factors that influences customer loyalty in fast food restaurants and develop a research framework to explains the factors that influences customer loyalty in fast food restaurants. Design/methodology/approach - The study use quantitative method by using t...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/34543/1/34543.pdf |