Strategies for international market expansion: Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece

Strategies for international market expansion: Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece

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The competitive and saturated construction industry has led many domestic firms to expand internationally. Therefore, in today’s global industry, the construction firms must adopt a superior and an effective strategy to endure the increasing dynamics and uncertainties in the foreign markets. In the...

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Bibliographic Details
Main Authors: Mat Isa, Che Maznah, Mohd Saman, Hamidah, Preece, Christopher Nigel
Format: Article
Language:English
Published: Universiti Teknologi MARA, Perlis 2014
Subjects:
Business analysts
Construction industry
Online Access:https://ir.uitm.edu.my/id/eprint/34559/1/34559.pdf

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