The analysis of e-commerce website features on customer’s purchase intention using fuzzy expert system / Ibrahim Roslan
The rapid growth in internet users over the past few decades indicate a changing in the business model, in which previously the business only focuses on brick and mortar store whereas now, there exists a need to add another store namely the e-commerce store. Business-to-Consumer (B2C) e-commerce is...
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| Format: | Thesis |
| Language: | English |
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2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/34730/1/34730.pdf |