The implication of servicescape, emotion and trust to a positive customer service experience: wellness spa context in the U.S.A. / Hyeyoon Choi, Jay Kandampully and Kathryn Stafford
This article examined the antecedents of a positive wellness service experience by identifying factors leading to customers’ positive wellness service experience. This study proposes that servicescape has a positive relationship with the service experience, and that servicescape may strengthen the e...
Main Authors: | choi,, hyeyoon, Kandampully, Jay, Stafford, Kathryn |
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Format: | Article |
Language: | English |
Published: |
Universiti Teknologi MARA Cawangan Sarawak
2016
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/34773/1/34773.pdf |
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