Effects of social media advertisements on intention to purchase health and beauty products / Hasman Abdul Manan …[et al.]
Social media has become a necessity in nearly everyone's life today as it offers them the opportunity to keep in touch with family and friends. Social media is also acting as a medium for consumers to review or get an opinion on certain products before purchasing them. Even though purchasing on...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA Shah Alam
2020
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/34891/1/34891.pdf |