Exploring the intention to consume organic food among generation-Y / Juan Rizal Sa'ari and Koe Wei Loon
Food is a basic necessity for the survival of humankind and people consume various types of food every day. Nowadays, with the demand for high quality of life, organic food has started to gain the consumers' attention in the food market. Evidence from Europe and North American regions has pr...
| Main Authors: | , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/35033/1/35033.PDF |