Fly posting prohibition signage as a problem solving medium / Neesa Ameera Mohamed Salim ... [et al.]
Fly postings are illegal advertisements on public properties. It is recognized as a national problem and becoming increasingly mainstreamed into conventional advertising. Failing to deal with the problem has an adverse effect on local communities , through the perception of crime and deterioration o...
| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/35034/1/35034.pdf |
| Summary: | Fly postings are illegal advertisements on public properties. It is recognized as a national problem and becoming increasingly mainstreamed into conventional advertising. Failing to deal with the problem has an adverse effect on local communities , through the perception of crime and deterioration of the entire neighbourhood. Illegal advertisers do not feel guilty by defacing most of the public properties with fly postings . These advertisers are using this means of communication in the wrong direction as this advertising medium is strictly prohibited. Communication is fundamental yet it is too often taken for granted. |
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