Sustainable competitive advantage of taximonger among taxi companies / Ahmad Fikri Ahmad Yasmin, Mohamad Amirudin Hashim and Mohd Adnan Arshad

The purpose of this study is to analyze the sustainable competitive advantages among TaxiMonger among taxi companies. This research used one type of data collection method which is primary data. Here, researchers use five independent variables that are web advertisement, customer satisfaction, custo...

Full description

Bibliographic Details
Main Authors: Ahmad Yasmin, Ahmad Fikri, Hashim, Mohamad Amirudin, Arshad, Mohd Adnan
Format: Student Project
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/35461/1/35461.PDF