Factor that influence purchase intention of counterfeit product among university students in Kedah / Nur Nasuha Idris
The study aims to investigate the factor that influence purchase intention of university students in Kedah towards counterfeit products. A conceptual model is proposed by Phau et al, 2009. A survey of 150 respondents was conducted in the Universiti Utara Malaysia (UUM). Pearson correlation, multiple...
Main Author: | |
---|---|
Format: | Student Project |
Language: | English |
Published: |
2015
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/35496/1/35496.PDF |