Factor that influence purchase intention of counterfeit product among university students in Kedah / Nur Nasuha Idris
The study aims to investigate the factor that influence purchase intention of university students in Kedah towards counterfeit products. A conceptual model is proposed by Phau et al, 2009. A survey of 150 respondents was conducted in the Universiti Utara Malaysia (UUM). Pearson correlation, multiple...
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| Format: | Student Project |
| Language: | English |
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2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/35496/1/35496.PDF |