E-tourism: young consumers’ perceptions on the service quality of tourism related websites / Anderson Ngelambong, Jazira Anuar and Saerah Saien
As the internet has become a prominent global phenomenon, many service industries have sought to utilize e-services (electronic service) in order to exploit the internet as a viable alternative marketing channel. Arguably, the group within society today most likely to use the internet as a primary s...
| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/35502/2/35502.PDF |