Excellence in public relations and communication management in Malaysia: an exploratory study / Associate Professor Dr Kiranjit Kaur
This exploratory study examine s ho w head s o f public relation s department s manage public relations and communication to contribute to the effectiveness o f the organization; how CEOs and senior management explain the effectiveness o f an organization; and how employees view the contribution of...
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| Format: | Research Reports |
| Language: | English |
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Institute of Research, Development and Commercialization , Universiti Teknologi MARA
2005
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| Online Access: | https://ir.uitm.edu.my/id/eprint/3616/2/3616.pdf |
| _version_ | 1796899460380360704 |
|---|---|
| author | Kiranjit, Kaur |
| author_facet | Kiranjit, Kaur |
| author_sort | Kiranjit, Kaur |
| collection | UITM |
| description | This exploratory study examine s ho w head s o f public relation s department s manage public relations and communication to contribute to the effectiveness o f the organization; how CEOs and senior management explain the effectiveness o f an organization; and how employees view the contribution of public relations. Three different research instruments modified from those used in a previous similar research in USA and UK were used for this study. |
| first_indexed | 2024-03-06T01:21:21Z |
| format | Research Reports |
| id | oai:ir.uitm.edu.my:3616 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:21:21Z |
| publishDate | 2005 |
| publisher | Institute of Research, Development and Commercialization , Universiti Teknologi MARA |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:36162023-06-27T07:18:32Z https://ir.uitm.edu.my/id/eprint/3616/ Excellence in public relations and communication management in Malaysia: an exploratory study / Associate Professor Dr Kiranjit Kaur Kiranjit, Kaur HE Transportation and Communications This exploratory study examine s ho w head s o f public relation s department s manage public relations and communication to contribute to the effectiveness o f the organization; how CEOs and senior management explain the effectiveness o f an organization; and how employees view the contribution of public relations. Three different research instruments modified from those used in a previous similar research in USA and UK were used for this study. Institute of Research, Development and Commercialization , Universiti Teknologi MARA 2005 Research Reports NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/3616/2/3616.pdf Excellence in public relations and communication management in Malaysia: an exploratory study / Associate Professor Dr Kiranjit Kaur. (2005) [Research Reports] <http://terminalib.uitm.edu.my/3616.pdf> (Unpublished) |
| spellingShingle | HE Transportation and Communications Kiranjit, Kaur Excellence in public relations and communication management in Malaysia: an exploratory study / Associate Professor Dr Kiranjit Kaur |
| title | Excellence in public relations and communication management in Malaysia: an exploratory study / Associate Professor Dr Kiranjit Kaur |
| title_full | Excellence in public relations and communication management in Malaysia: an exploratory study / Associate Professor Dr Kiranjit Kaur |
| title_fullStr | Excellence in public relations and communication management in Malaysia: an exploratory study / Associate Professor Dr Kiranjit Kaur |
| title_full_unstemmed | Excellence in public relations and communication management in Malaysia: an exploratory study / Associate Professor Dr Kiranjit Kaur |
| title_short | Excellence in public relations and communication management in Malaysia: an exploratory study / Associate Professor Dr Kiranjit Kaur |
| title_sort | excellence in public relations and communication management in malaysia an exploratory study associate professor dr kiranjit kaur |
| topic | HE Transportation and Communications |
| url | https://ir.uitm.edu.my/id/eprint/3616/2/3616.pdf |
| work_keys_str_mv | AT kiranjitkaur excellenceinpublicrelationsandcommunicationmanagementinmalaysiaanexploratorystudyassociateprofessordrkiranjitkaur |