A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]
The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous and has become a must-buy product for tourists visiting the state, or their vi...
| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/36327/1/36327.pdf |
| _version_ | 1796904189776887808 |
|---|---|
| author | Arof, Suudi Jahet, Dihem |
| author_facet | Arof, Suudi Jahet, Dihem |
| author_sort | Arof, Suudi |
| collection | UITM |
| description | The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous and has become a must-buy product for tourists visiting the state, or their visit is considered incomplete if they return home without buying the Sarawak layer cake. |
| first_indexed | 2024-03-06T02:31:10Z |
| format | Thesis |
| id | oai:ir.uitm.edu.my:36327 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:31:10Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:363272020-11-09T03:53:26Z https://ir.uitm.edu.my/id/eprint/36327/ A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al] Arof, Suudi Jahet, Dihem Bakeries. Baked products Marketing The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous and has become a must-buy product for tourists visiting the state, or their visit is considered incomplete if they return home without buying the Sarawak layer cake. 2015-07 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/36327/1/36327.pdf A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]. (2015) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak. |
| spellingShingle | Bakeries. Baked products Marketing Arof, Suudi Jahet, Dihem A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al] |
| title | A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al] |
| title_full | A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al] |
| title_fullStr | A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al] |
| title_full_unstemmed | A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al] |
| title_short | A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al] |
| title_sort | strategic analysis of diwannie layer cakes suudi arof et al |
| topic | Bakeries. Baked products Marketing |
| url | https://ir.uitm.edu.my/id/eprint/36327/1/36327.pdf |
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