Customer's perception towards merchandise presentation of men department at Mun Loong, Hankyu Jaya , Bangsar / Ratno Affendi Kamarudin
Consumer shopping behavior such as the choice of store is influenced by their perceptions of those stores. Perception is a complex process by which people select, organize and interpret sensory stimulation into a meaningful picture of the world. An understanding of consumer perceptions is important...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
1998
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| Online Access: | https://ir.uitm.edu.my/id/eprint/519/1/PPb_RATNO%20AFFENDI%20KAMARUDIN%20BM%2098_5%20P01.pdf |