Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan
The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2012
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| Online Access: | https://ir.uitm.edu.my/id/eprint/5932/2/5932.pdf |
| _version_ | 1825733792399097856 |
|---|---|
| author | Tan, Shuan Gin Chin, Susan Tee Suan |
| author_facet | Tan, Shuan Gin Chin, Susan Tee Suan |
| author_sort | Tan, Shuan Gin |
| collection | UITM |
| description | The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer. |
| first_indexed | 2024-03-06T01:22:22Z |
| format | Article |
| id | oai:ir.uitm.edu.my:5932 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:22:22Z |
| publishDate | 2012 |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:59322023-12-27T08:53:26Z https://ir.uitm.edu.my/id/eprint/5932/ Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan Tan, Shuan Gin Chin, Susan Tee Suan The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer. 2012 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/5932/2/5932.pdf Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan. (2012) |
| spellingShingle | Tan, Shuan Gin Chin, Susan Tee Suan Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan |
| title | Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan |
| title_full | Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan |
| title_fullStr | Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan |
| title_full_unstemmed | Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan |
| title_short | Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan |
| title_sort | consumer purchase preferences towards foreign and domestic branded electrical appliances tan shuan gin and susan chin tee suan |
| url | https://ir.uitm.edu.my/id/eprint/5932/2/5932.pdf |
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