Influence of customer satisfaction on service quality and trust relationship in Malaysian rural tourism / Zahir Osman and Ilham Sentosa
The main purpose of this study is to develop a mediating effect understanding of customer satisfaction on service quality and trust relationship in Malaysia rural tourism. The model was developed and later tested by adopting the partial Least Square (PLS) procedure on data collected from a survey th...
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| Format: | Article |
| Language: | English |
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Faculty of Business Management
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/8735/1/AJ_ZAHIR%20OSMAN%20BMQR%2013.pdf |