Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman

The primary objectives of this study are to investigate the relationship between consumer innovativeness and customers’ intention to adopt Islamic banking (2) to investigate the role of consumer innovativeness in relationship between attitudes, social influence, perceived behavioural control and int...

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Main Author: Othman, Mohammad Azmi
Format: Article
Language:English
Published: Faculty of Business Management 2013
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/8736/1/AJ_AHMAD%20MUHAMMAD%20GUMEL%20BMQR%2013.pdf
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author Othman, Mohammad Azmi
author_facet Othman, Mohammad Azmi
author_sort Othman, Mohammad Azmi
collection UITM
description The primary objectives of this study are to investigate the relationship between consumer innovativeness and customers’ intention to adopt Islamic banking (2) to investigate the role of consumer innovativeness in relationship between attitudes, social influence, perceived behavioural control and intention to adopt Islamic banking in Nigeria.The methodology that will be adopted in order to achieve the stated objectives of the research will therefore be a positivist methodology namely: the development of hypothesis to address research questions; use of questionnaire to obtain quantitative data from a reliable sample; and statistical analysis to test the hypothesis.This proposed research framework would compliment efforts of previous researchers by investigating the factors influencing customer’s intention to adopt Islamic banking in Nigeria. It focuses on the relationship between consumer innovativeness, attitude, social influence, perceived behavioral control and intention to adopt the new mode of financing.In addition, it is expected that the relative influence of these independent variables will vary when consumer innovativeness was set to moderate the relationship.
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spelling oai:ir.uitm.edu.my:87362019-03-18T07:24:44Z https://ir.uitm.edu.my/id/eprint/8736/ Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman bmqr Othman, Mohammad Azmi Islam and economics Marketing The primary objectives of this study are to investigate the relationship between consumer innovativeness and customers’ intention to adopt Islamic banking (2) to investigate the role of consumer innovativeness in relationship between attitudes, social influence, perceived behavioural control and intention to adopt Islamic banking in Nigeria.The methodology that will be adopted in order to achieve the stated objectives of the research will therefore be a positivist methodology namely: the development of hypothesis to address research questions; use of questionnaire to obtain quantitative data from a reliable sample; and statistical analysis to test the hypothesis.This proposed research framework would compliment efforts of previous researchers by investigating the factors influencing customer’s intention to adopt Islamic banking in Nigeria. It focuses on the relationship between consumer innovativeness, attitude, social influence, perceived behavioral control and intention to adopt the new mode of financing.In addition, it is expected that the relative influence of these independent variables will vary when consumer innovativeness was set to moderate the relationship. Faculty of Business Management 2013 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/8736/1/AJ_AHMAD%20MUHAMMAD%20GUMEL%20BMQR%2013.pdf Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman. (2013) Business and Management Quarterly Review (BMQR) <https://ir.uitm.edu.my/view/publication/Business_and_Management_Quarterly_Review_=28BMQR=29/>, 4 (3&4). pp. 27-37. ISSN 2180-2777 http://www.bmqruitm.com/
spellingShingle Islam and economics
Marketing
Othman, Mohammad Azmi
Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman
title Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman
title_full Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman
title_fullStr Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman
title_full_unstemmed Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman
title_short Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman
title_sort reflecting customers innovativeness and intention to adopt islamic banking in nigeria ahmad muhammad gumel and mohammad azmi othman
topic Islam and economics
Marketing
url https://ir.uitm.edu.my/id/eprint/8736/1/AJ_AHMAD%20MUHAMMAD%20GUMEL%20BMQR%2013.pdf
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