Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah
This project presents development and implementation of a centralized yield management project by an international hotel group in it's over 14 hotels in Sarawak- Data were collected from the participant hotel group's three management levels through semi-structured interviews, observations...
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| Format: | Thesis |
| Language: | English |
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2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/9379/1/TD_LINCOLN%20PHILIP%20MUJAH%20CS%2007_5.pdf |
| Summary: | This project presents development and implementation of a centralized yield management project by an international hotel group in it's over 14 hotels in Sarawak- Data were collected from the participant hotel group's three management levels through semi-structured interviews, observations and document analysis. The research findings reveal that developing and implementing a centralized yield
management project is contextually a very helpful in pricing strategy. Major problems and difficulties using numeric report are solved using the new report trend
that is graphical report |
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