Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah
This project presents development and implementation of a centralized yield management project by an international hotel group in it's over 14 hotels in Sarawak- Data were collected from the participant hotel group's three management levels through semi-structured interviews, observations...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/9379/1/TD_LINCOLN%20PHILIP%20MUJAH%20CS%2007_5.pdf |
| _version_ | 1825733872379232256 |
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| author | Lincoln, Philip Mujah |
| author_facet | Lincoln, Philip Mujah |
| author_sort | Lincoln, Philip Mujah |
| collection | UITM |
| description | This project presents development and implementation of a centralized yield management project by an international hotel group in it's over 14 hotels in Sarawak- Data were collected from the participant hotel group's three management levels through semi-structured interviews, observations and document analysis. The research findings reveal that developing and implementing a centralized yield
management project is contextually a very helpful in pricing strategy. Major problems and difficulties using numeric report are solved using the new report trend
that is graphical report |
| first_indexed | 2024-03-06T01:23:29Z |
| format | Thesis |
| id | oai:ir.uitm.edu.my:9379 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:23:29Z |
| publishDate | 2007 |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:93792017-10-31T07:45:26Z https://ir.uitm.edu.my/id/eprint/9379/ Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah Lincoln, Philip Mujah This project presents development and implementation of a centralized yield management project by an international hotel group in it's over 14 hotels in Sarawak- Data were collected from the participant hotel group's three management levels through semi-structured interviews, observations and document analysis. The research findings reveal that developing and implementing a centralized yield management project is contextually a very helpful in pricing strategy. Major problems and difficulties using numeric report are solved using the new report trend that is graphical report 2007 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/9379/1/TD_LINCOLN%20PHILIP%20MUJAH%20CS%2007_5.pdf Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah. (2007) Degree thesis, thesis, Universiti Teknologi MARA. |
| spellingShingle | Lincoln, Philip Mujah Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah |
| title | Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah |
| title_full | Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah |
| title_fullStr | Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah |
| title_full_unstemmed | Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah |
| title_short | Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah |
| title_sort | development of hotel yield management and reservation for hotels in sarawak lincoln philip mujah |
| url | https://ir.uitm.edu.my/id/eprint/9379/1/TD_LINCOLN%20PHILIP%20MUJAH%20CS%2007_5.pdf |
| work_keys_str_mv | AT lincolnphilipmujah developmentofhotelyieldmanagementandreservationforhotelsinsarawaklincolnphilipmujah |